Durantuala

Durantuala
Kevin Durant

Monday, February 8, 2010

Supper Bowl Commercials

Commercial 1: Brett Favre 10 Years Strong
Comapny: Hyundai
Target Audiance: Football Fans ages 30-40
Persuasive Method: Celeberty with Brett Farve as well as Humor
Slogan / Message: Hyundai. Think About It. / New 10 Year warranty deal
I Feel It was Effective Because it drew the watcher in with the presense of the famous Brett Farve and transitioned well into the actual message of the advertisement.

Commercial 2: Chickens Across America
Company: Denny's
Target Audiance: 20-30
Persuasive Method: Sceeming and Loudness, Humor
Slogan / Message: Great Day to be an American. Bad Day to be a chicken. / Message was to promote there new grand slam deal
I thought that as much as the commercials were annoying they were effective because they drew the watcher in and wanting to see what the lound noises were.

Commercial 3: Backyard Football Game
Company: Snickers
Target Audiance: 16 - 26
Pursuasive Method: Celeberty and Humor and Action
Slogan / Message: Snickers. Satisfies. / You are not at your best when you are hungry and snickers will fill you up and help you be at your best.
I thought the message was really effective and the message was displayed well with the humor anf celeberty presence.

Commercial 4: LeBron James & Dwight Howard H-O-R-S-E
Company: McDonalds
Target Audiance: 18-28
Pursuasive Method: Celeberty Humor
Slogan / Message: Mmmmmm.... I'm Lovin' It. / There Big Macs are delicious and even superstars like Bird Lebron and Howard eat them.
I thought this commercial was very succesfulbecause it was a sequal to a previous McDonald commercial and added that touch in nicely as well as focusing on advertising the product.

Commercial 5: Lunch Room Talk
Company: Intel
Target Audiance: 35-45
Pursausive Method: Humor and a little human Interest for Jeffrey the Bot!
Slogan / Message: Intel. Sponsors of Tomorrow. / To get word out about the newest and best core duel processer chip.
I thought the humor of this commercial was very original and Intel stuck to their normal advertising techniques and overall had a great commercial.

Personal Slogan: "One Goal - One Passion. Jordan."

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