1. Lives Lost - Bob Dotson uses his standup shot in the gym to show the gym were the kids used to play and show the school the kids used to learn. Dotson uses the rule of threes and filling the silence and the non-question/question to get good sound bytes from the kids.

2. Cave Rescue -I like Dotson's open shot in this video because it has good detail and previews video well.

3. Ruby Bridges - He uses Setting by taking the video in her old school to show how emotionaly she is conntected to the school. He uses foreshadowing when he states that the school was once her prison in the open. Conflict aplenty in this story with her paretns divorce, faces a mob, father loses a job. He showed how Ruby growed as a character after teaching the six-year-olds and learn the color of your skin does not matter. The conflict is resolved by her understanding that her place in histroy is not quite complete.

4. Pearl Harbor's Untold Story - The ending of this story was very unexpected because the whole video they were talking about the horrible things the US did with the concentration camps but then the 3 men stayed loyal to america and one even honored those who died at Pearl Harbor by crating the memorial.

Rules of Three

Example from Lives Lost: Bob Dotson would ask questions to the kids and then they would answer very briefly and undetailed and he would not respond and stay silent so the kids would elaborate which they did. A more specific example was when he asked the boy what he liked about the girls and they kept ansewering more specifically after each silence.

Personal Commercial

Basketball...One Goal...One Passion

Commercial Critique's

Commercial #1
1. Will Biernat - "Simply Will"
2. He incoporated their slogan very well by showing how he "simply lives."
3. He used his premiere skills well showing texts and transition use as well as audio
4. His Video was Very Unique and very inspiring
5. It said 29 seconds

Commercial #2
1. Angela Johnson - "Silence the Vilonce, Increase the Peace"
2. She incorporated her slogan very well with very different and unique photos
3. She used her premiere skills very well especially in the transitions whcih were very good
4. The video was good and inspiring and of course Peaceful!
5. It said 29 Seconds

Commercial #3
1. Jake Mehring - "Jakes Bakes Cakes"
2. He incorporated his slogan very well by increasing drama with each food
3. Jake used good premiere skills on transitions and text throughout the video
4. The Video was very unique and funny
5. It said 29 seconds

Commercial #4
1. John Gauger - "I'm a Winner"
2. He incorporated his theme well by having winning pictures
3. John used good premire skills on the audio and transitions
4. The video was funny and uplifting and shows he truley is a winner
5. It said 29 Seconds

Tiger Woods Statement Response

This statment was really needed to come out and I really thought that it was good and i increased respect for him after this. I am glad that he adressed the whole story from thanksgiving night upto this point. The speech seemed very emotional and I think that he was remourseful. He also blamed all of the troubles he and his family had to face on himself. After all of this, taking the blame and adressing all of the points , ithink it was a good step in the right direction!

Supper Bowl Commercials

Commercial 1: Brett Favre 10 Years Strong
Comapny: Hyundai
Target Audiance: Football Fans ages 30-40
Persuasive Method: Celeberty with Brett Farve as well as Humor
Slogan / Message: Hyundai. Think About It. / New 10 Year warranty deal
I Feel It was Effective Because it drew the watcher in with the presense of the famous Brett Farve and transitioned well into the actual message of the advertisement.

Commercial 2: Chickens Across America
Company: Denny's
Target Audiance: 20-30
Persuasive Method: Sceeming and Loudness, Humor
Slogan / Message: Great Day to be an American. Bad Day to be a chicken. / Message was to promote there new grand slam deal
I thought that as much as the commercials were annoying they were effective because they drew the watcher in and wanting to see what the lound noises were.

Commercial 3: Backyard Football Game
Company: Snickers
Target Audiance: 16 - 26
Pursuasive Method: Celeberty and Humor and Action
Slogan / Message: Snickers. Satisfies. / You are not at your best when you are hungry and snickers will fill you up and help you be at your best.
I thought the message was really effective and the message was displayed well with the humor anf celeberty presence.

Commercial 4: LeBron James & Dwight Howard H-O-R-S-E
Company: McDonalds
Target Audiance: 18-28
Pursuasive Method: Celeberty Humor
Slogan / Message: Mmmmmm.... I'm Lovin' It. / There Big Macs are delicious and even superstars like Bird Lebron and Howard eat them.
I thought this commercial was very succesfulbecause it was a sequal to a previous McDonald commercial and added that touch in nicely as well as focusing on advertising the product.

Commercial 5: Lunch Room Talk

Company: Intel

Target Audiance: 35-45

Pursausive Method: Humor and a little human Interest for Jeffrey the Bot!

Slogan / Message: Intel. Sponsors of Tomorrow. / To get word out about the newest and best core duel processer chip.

I thought the humor of this commercial was very original and Intel stuck to their normal advertising techniques and overall had a great commercial.

Personal Slogan: "One Goal - One Passion. Jordan."

USA Today Article -- Newspapers

I think this is terrible that the newspapers are losing interest in the public but it is just a downfall of the modernization of our society. People these days are wanting their news faster and easier so they are losing to the competition of both TV and the Internet. I think the tradition of the newspaper is to important to american history to completely destroy the newspapers and if that happened it would be a shame. It looks like the future is not looking to bright for the newspaper industry and it ill be tough for them to turn it around now.